Coach Roz is the creator of Thinner For Life Coaching Program and the concept behind Fit Chicks!, a studio in Fishers, Indiana. Much of her life's work has revolved around “How do I not just lose weight, but maintain a weight loss? Keep the weight off forever?!”. Once she wrapped her mind around the necessary lifestyle and mindset shift, Coach Roz has been able to sustain a 90 pound weight loss, and now coaches others to successfully lose and sustain their weight.
I spent half a day with Coach Roz to understand and capture the essence of her brand. What stands out most is that Coach Roz applies her personal touch with clients, as she genuinely cares about people, and knows first hand the same weight struggles. And...always with a smile!
…there was a cupcake that I was going to photograph. Upon opening the package, I became intrigued, and spent some time photographing the package. By the time I finished…it was too late, I had eaten the cupcake. Ooops….guess I'll have to make another trip to the cupcake shop.
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© Darryl Heard